Behind the Table
A Guide for Farmers Market Vendors
By Pam Benike

Decades of farmers market experience available under one cover!
This book is a detailed, step by step guide that will prepare vendors to succeed in their marketing venture. Although written primarily for new vendors, it will also encourage current market vendors to market their products more profitably. Vendors will find it helpful when training their personnel and market managers will gain new insights in how to assist their vendors in all aspects of marketing.
Topics include getting product ready for sale, creating a marketing image, choosing a market that fits the product, making all the calculations for accurately pricing products, market ethics, how to design all the elements for marketing in your stall space, how to prepare for market day and efficiently handle everything from set-up to sales to packing up, how to assess success and much more!
Single copies available from for just $39.95.

Introductory volume discount for 10 or more copies if ordered directly from author, just $300.00 for 10 copies includes shipping. Email for more information.

PDF files, as mentioned in the book, also available for $3.95. Email me for details.

Here are a few comments from people who are using the book:

“Behind the Table is a truly impressive resource for farmers market vendors, managers, and customers alike. Pam is a seasoned farmer and very successful market vendor. In this comprehensive book, she shares her wealth of knowledge; covering everything from choosing a market, to licensing, to marketing, to the economic realities of being a market vendor and how to set yourself up for success. It is an intriguing and informative read for anyone interested in the behind the scenes of farmers market and a must read for anyone considering becoming a market vendor.”   Martha Archer, Executive Director, Mill City Farmers Market

 “A priceless volume of helpful information for beginning or seasoned growers alike, also for market entrepreneurs planning to or already selling at farmers markets.  If only this book had been available 12 years ago when our family farm began selling at markets!”           Michael Braucher, Owner – Sunshine Harvest Farm

“Loaded with usable tools and sage advice, Behind The Table is a must have for beginning marketers.  Pam has decades of experience selling directly to consumers through Farmers Markets and has really pulled together a comprehensive and usable reference guide.  As a Market Manager, I will be recommending this book to all my newer vendors.”   David Kotsonas, Market Manager, St. Paul Farmers Market